超级品牌的秘密 / Secrets of the Superbrands (2011)

　　Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.

　　E1 technology

　　Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.

　　E2 fashion

　　Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.

　　E3 food

　　Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

　　

　　译文(3): Alex Riley探索了科技超级品牌的世界——他们如何让我们购买他们的东西，信任他们，甚至崇拜他们。他遇到了正在发明未来的超级极客，并了解了世界上一些最强大的公司是如何真正赚到数十亿美元的。